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Warmly welcome the leaders of Shantou Supermarket Supply Chain Association to visit our company for

Issuing time:2021-08-03 09:52




In order to strengthen the communication and interaction between enterprises and promote common development. On the afternoon of July 30, Shantou Supermarket Supply Chain AssociationChairman Zheng Kangrong and Executive Director Chen ChengkunlongA delegation of association representatives visited Shantou Hongqiao Packaging Industrial Co., Ltd. & Small Bottle Cap (Guangdong) Creative Culture Co., Ltd. for a visit and exchange, and Mr. Luo Shize, Chairman of Hongqiao Packaging, warmly received them.





1



Visit the creative exhibition hall
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The association first visited the Hongqiao Packaging Exhibition Hall, where professionals gave detailed introductions on the technical advantages and process characteristics of various flexible packaging products. The guests expressed their admiration and affirmation for Hongqiao Packaging's professional focus, breakthrough and innovation spirit over the past 30 years.

     Afterwards, the Hongqiao Packaging Group team led the guests to visit the Small Bottle Cap Creative Brand Pavilion. Hundreds of small bottle cap assembly shapes were displayed in the special exhibition hall, and there was also a terminal display of the delicious and fun Rainbow Classmates series of products. The immersive interactive experience made the creative and environmentally friendly concept of small bottle caps more clearly and vividly presented to everyone.During the visit, entrepreneurs expressed their opinions on the cooperation between Xiaopinggai and Bestore and Crayon Shinchan.They were impressed by the customized products of cooperating brands such as Gudu Huatian, and said that the joint sales of food and toys and innovative packaging not only brought added value of environmental protection and educational benefits to consumers, but also created a consumer ecosystem and a true traffic-based marketing scenario.



2



Exchange and Sharing
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     At the symposium, the specially invited host, Deputy Secretary-General Ma Yifeng, introduced the guests one by one, and Xiaopinggai Planning Director Lin Yimin shared with everyone the innovative model of Xiaopinggai and Xiaopinggai Company’s own food and toy brand - Rainbow Classmates.

Director Lin said that Rainbow Classmates continued the development path of food toys. The clever combination of the extremely childlike educational assembling top and the starry sky candy set off a new trend of food toys. In terms of packaging design, the environmental protection concept of the small bottle cap is implemented as always - the small bottle cap after eating the candy bag is an important part of the "play" part of the food toy product.In addition to the "candy + toys" basic selling point, Rainbow Classmates also added a "surprise" blind box setting, which is a unique collision of the food and toy trend and the current "blind box economy". The repurchase addiction of blind boxes and the happiness brought by the food and toy trend are not only loved by children, but also deeply attracted by adults.

At present, Rainbow students have been in China Resources Ole', Southwest YonghuiHuazhong BBKEast China RT-MartSouthwest Ito YokadoSouthwest Hema FreshbornFully implemented, redefining the new food and toy market with environmental protection, educational and fun elements, and opening up new explosive growth in Generation Z!

After carefully listening to the introduction of Hongqiao Packaging and the innovative environmental protection model of small bottle cap culture, the entrepreneurs conducted in-depth discussions on how to combine their own products with creative small bottle caps. Everyone expressed their opinions and offered suggestions, allowing various ideas and opinions to constantly collide in the communication to produce sparks of wisdom.

General Manager Zhang Hanyang of Yizao Catering Culture even personally shared a successful case of brand subversion achieved through collaboration with Xiaopinggai, from packaging upgrades, IP image upgrades to store image system upgrades - the introduction of soy milk filling equipment, which not only complies with the brand's "trendy culture" tone, but also successfully arouses consumers' desire to buy directly in the big exposure. General Manager Zhang Hanyang said that he looks forward to strengthening the depth of cooperation with Xiaopinggai, creating new sparks, and taking a soulful trendy breakfast path!

During the exchange meeting, company leaders including President Zheng Kangrong, Executive President Chen Chengkun and Vice President Qiu Chuanlong of Hesheng Department Store also spoke, expressing their affirmation and strong interest in the innovative model of small bottle caps. They believed that the birth of the Rainbow Classmates brand conforms to the trend of food and toys, and that the small spinning top redefines the new food and toy market with its environmental protection, educational and fun features, and will have great potential in the future.



Take a group photo





This visit and exchange has built a bridge of friendship for future cooperation and communication. In the future, Hongqiao Packaging & Small Bottle Cap Culture will unlock more creative ways to play, upgrade products and bring more surprises to everyone!


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