Stunning appearance at the 2023 Spring Food and Drinks Fair, the innovative model of small bottle caIssuing time:2023-07-10 19:29 ![]() The 108th National Food and Drinks Fair, which lasted for three days, came to a successful conclusion in Chengdu on April 14. As the first year after the social economy returned to normal, this year's Spring Sugar Fair was very eye-catching in terms of scale and attention. In this show of "a battle of gods", Xiaopinggai made a brilliant appearance with its entire product lineup, standing out from the crowd with its differentiated advantages, shining brightly and being favored by many customers. ![]() PART NO.1 Fun and delicious double guide "Control" consumers from the inside out The small bottle cap exhibition hall is located at 013T, Hall 11, of this year's Food and Drinks Fair. Its creative and novel decoration style is very eye-catching, coupled with the unique taste experience of new products and cute and cool toy shapes, making people feel like they are in a happy paradise that is both delicious and fun. ![]() PART NO.2 ![]() Creating the concept of room temperature ice cream Subverting category perception The new ice fruit popsicles, as a new series launched by Xiaobo Cap in 2023, will be unveiled for the first time at this Spring Candy Fair. With the interactive experience and cross-border innovation of "unique dual eating methods + cool assembling gift packs", it has attracted a large number of dealer partners. Eat two of them, double the happiness. It is suckable yogurt at room temperature and turns into dense ice cream after freezing. There are also random assembled gift packs, which are delicious and fun, bringing double joy and enjoyment to the taste and soul, satisfying consumers' three wishes at once! Delicious and more fun Redefining the new food and play market The delicious and fun food and play products bring innovative, varied and trendy ways of playing. The first new product of Rainbow Tongxue, a brand under the small bottle cap, also made a heavy debut at the Food and Drinks Fair and was warmly welcomed by consumers and merchants. The diversified ways of playing with the small bottle cap allow consumers to have an emotional connection in the interaction with the product, bringing a fun experience of eating and playing at the same time. In addition to being based on small bottle cap assembly, the new products unveiled this time have also developed and added a variety of accessories to give players a richer building experience. In the future, "Rainbow Classmates" will unlock more innovative ways to play, and upgrade products to bring more surprises to consumers. Gathering world-renowned IP Building a 3.0 business model of delicious and fun Under the influence of consumption upgrades, consumers' demand for snacks is not only delicious, nutritious and healthy, but also more attractive for the fun and sense of participation of snacks. In this context, Xiaopinggai Culture has built a new marketing method of "eating + playing" to build a new 3.0 business model for food industry brands. The "small bottle cap" product combines packaging functionality with educational and playful features. It can be combined with food packaging and can also be assembled.It is more environmentally friendly and increases product added value.The playability of bottle cap building blocks provides an interactive scene for children and parents to participate in the game together. Parent-child DIY and creative collection of bottle caps can infinitely satisfy the players' imaginations. Children love such snacks, and parents are willing to pay for such products. PART 03 Online internet platform traffic exposure ![]() Online and offline efforts Rapidly expanding exposure In addition to the unique on-site marketing, Xiaopinggai adopts a communication method that combines online and offline empowerment. Through multi-faceted and in-depth communication channels, it allows the content to reach a wider and more precise circle, helping to increase the overall popularity of the product. Xiaopinggai built its own Internet player platform.By creating unique leap-forward online traffic, consumers participate in online activities, share works, upload works, and have active community interactions, which strongly mobilizes the enthusiasm of consumers to participate and continuously empowers brand communication. |